Supply chain management & avantages compétitifs des Très Petites Entreprises : à l’épreuve de leur manque de ressources
DOI :
https://doi.org/10.53102/2022.36.02.860Mots-clés :
Avantages Compétitifs, Etude de cas , Ressource-based view , supply chain management , très petites entreprisesRésumé
Les Très Petites Entreprises-TPE sont assujetties à une forte concurrence. Il leur est indispensable de convertir leurs ressources en avantages compétitifs. Les entreprises doivent envisager leur supply chain management en leviers compétitifs. C’est un enjeu majeur en raison des difficultés de gestion des TPE de leurs maigres ressources. Quel est le rôle des ressources en lien avec le Management de la Supply Chain dans la recherche de compétitivité d’une TPE ? Manquant de ressources et ayant une position désavantagée dans la Supply Chain, comment font les TPEs pour surmonter ces obstacles ? Une étude de cas dans le secteur des vins et spiritueux est menée. Les résultats montrent que l’entreprise génère suffisamment de marge pour ne pas avoir à envisager une optimisation de sa SC passant par une meilleure mobilisation de ses ressources, et semble se focaliser sur une approche portérienne de diversification et de différentiation.
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