Processus Achat 5.0 et Acheteurs Augmentés : L’IA collective avec chat-bots dotés d’aversion au risque post-COVID-19
Cas d’un constructeur automobile Français
DOI :
https://doi.org/10.53102/2022.36.01.907Mots-clés :
Achat 5.0, acheteur augmenté, sélection multifournisseurs, analyse multicritères, chat-bots, apprentissage automatique par renforcementRésumé
A l’aube de la 5ème génération de la transformation digitale industrielle, le processus « Achat 5.0 » connait, lui aussi, une mutation profonde en passant d’abord par ses acheteurs, appelés « acheteurs augmentés ». Face aux défis de l’automatisation induite par cette transformation, les travaux s’accentuent et tentent de converger vers des techniques plus avancées de l’Intelligence Artificielle (IA) pour faire face au problème complexe de la sélection multifournisseurs. Les risques liés à la volatilité des fournisseurs, encore fragilisés par la crise pandémique COVID-19, ont fortement augmenté en conséquence. L’objectif de cet article est de palier à cette faiblesse. Il propose une nouvelle approche par hybridation d’analyse multicritères et des chat-bots dotés de capacité d’aversion au risque à l’aide de l’apprentissage par renforcement. Un cadre de validation d’un constructeur automobile Français nous sert de scénario préliminaire. Les premiers résultats sont prometteurs et nous encouragent à continuer dans la suite de ces travaux.
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