Jessica LICHY

 Jessica Lichy:  Passionate for ‘digital’, Jessica Lichy has an MBA, PhD and post-doc ‘HDR’ in online/digital consumer behaviour, adopting an inter-generation and cross-cultural approach. She is employed as a research professor at IDRAC Business School (France) and is a research-active visiting professor at University of Sunderland. Research-in-progress includes tracing evolution in the consumption of social technologies and technology innovation from an end-user perspective.