De l'intégration de la logistique dans l'organisation aux organisations orientées logistiques

Aurélien Rouquet; Diego Vega

doi:10.53102/2015.34.03.834

Auteurs

Aurélien Rouquet NEOMA Business School, CRET-LOG (Aix-Marseille Université).
Diego Vega NEOMA Business School, CRET-LOG (Aix-Marseille Université).

DOI :

https://doi.org/10.53102/2015.34.03.834

Mots-clés :

stratégie, logistique, organisation, configurations, structure

Résumé

S'inscrivant dans la lignée des travaux qui soulignent que les organisations peuvent s'orienter autour d'une fonction comme le "marketing", la "conception", le "projet", cet article a pour objet de montrer qu'une possibilité est également de s'orienter "logistique". Basé sur l'étude de deux organisations fortement orientées logistiques — IKEA et Médecin Sans Frontières l'article propose deux contributions. Premièrement, il clarifie le concept "d'organisation orientée logistique", qui renvoie à trois dimensions : la dimension offre, la dimension acteur, la dimension supply chain. Deuxièmement, il montre qu'orienter l'organisation vers la logistique est pertinent lorsque la logistique représente la part prépondérante des coûts de distribution des produits et/ ou l'élément central du service au client.

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