Les enchères électroniques inversées et la reconsidération des business models des fournisseurs

Oussama AMMAR; Mohamed Hédi CHARKI

doi:10.53102/2009.28.01.748

Auteurs

Oussama AMMAR Université Lille 2, Laboratoire COACTIS, Lyon 2
Mohamed Hédi CHARKI EDHEC Business School

DOI :

https://doi.org/10.53102/2009.28.01.748

Mots-clés :

Enchères Electroniques Inversées, Business Model, Relations inter-organisationnelles

Résumé

L'introduction des enchères électroniques inversées (EEI) a constitué un changement significatif dans les relations interorganisationnelles entre acheteurs et fournisseurs. La majorité des fournisseurs perçoivent cette technologie comme une remise en cause substantielle des mécanismes classiques de la relation. Ainsi, afin de s'adapter à un tel changement, les fournisseurs ont été contraints de reconsidérer leurs Business Models (BM). A travers le présent article, nous proposons d'étudier comment les Business Models des fournisseurs ont été amenés à évoluer pour s'adapter à la technologie des EEI.

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