L’innovation par les prestataires de services logistiques : de quels facteurs explicatifs parle-t-on ?

Auteurs

Mots-clés :

Prestataires de services logistiques , types d’innovation , intensité de l’innovation, facteurs explicatifs , stratégie nationale de la logistique , Maroc

Résumé

Cet article explore les innovations logistiques développées par les prestataires de services logistiques (PSL) au Maroc et les facteurs internes et externes qui les influencent. Une étude qualitative, basée sur des entretiens avec des PSL et des start-ups, met en lumière trois types d'innovations : technologiques, de service, et processuelles. Les innovations technologiques incluent l’intelligence artificielle et les plateformes collaboratives. Les innovations de service portent sur la logistique mutualisée et la gestion inverse, tandis que les innovations processuelles impliquent des projets de certification et l’obtention de labels pour améliorer l’excellence opérationnelle. Ces initiatives, mises en œuvre de manière incrémentale ou radicale, répondent aux attentes croissantes des clients, renforcent la compétitivité et contribuent à réduire l’empreinte carbone. L’étude conclut que l'innovation est essentielle pour relever les défis technologiques et environnementaux dans le secteur logistique au Maroc.

Biographies des auteurs

Amr Mir, ESCA Ecole de Management

Amr MIR docteur en sciences de gestion de l’Université Ibn Tofail, professeur et responsable du programme achats et logistique à ESCA Ecole de management (Maroc). Avant son engagement dans la recherche et l’enseignement, il a exercé le métier du responsable achats et a contribué à l’opérationnalisation de la stratégie pour le développement de la compétitivité logistique du Maroc

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Nawfal Bahha, Université Cadi Ayyad, LAREGO

Nawfal BAHHA est Maitre de conférences HDR à l’Université Cadi Ayyad-Marrakech. Il est chef de la filière Management Logistique à l’Ecole Nationale du Commerce et de Gestion relevant de la même université. Ses recherches portent sur les relations inter-organisationnelles au sein de la supply Chain et plus particulièrement sur la supply Chain avale. Il est membre fondateur du GIT-AFM « Distribution dans les pays émergents ».

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19-06-2025

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06-04-2024

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Mir, A., & Bahha, N. . (2025). L’innovation par les prestataires de services logistiques : de quels facteurs explicatifs parle-t-on ?. Revue Française De Gestion Industrielle. Consulté à l’adresse https://rfgi.fr/rfgi/article/view/1214

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