Social sustainability in the gig economy era: insights from the on-demand delivery sector

Minelle Silva; Sara  NYOBE

doi:10.53102/2023.37.01.1140

Auteurs

Minelle Silva silvam@excelia-group.com https://orcid.org/0000-0003-2074-6478
Sara NYOBE Excelia Business School, La rochelle, FRANCE https://orcid.org/0000-0002-4444-5277

DOI :

https://doi.org/10.53102/2023.37.01.1140

Mots-clés :

Durabilité de la supply chain sociale , Downstream supply chain , Gig economy, Gig worke, économie des plateformes , livraison à la demande

Résumé

L'essor de « l’économie des petits boulots » ou la « gig economy » a contraint les entreprises à repenser leurs relations avec leurs multiples parties prenantes, dont les « gig workers », souvent considérés comme des entrepreneurs indépendants. Ceci a particulièrement été observé dans le secteur de la livraison à la demande. Le présent article interroge la façon dont les parties prenantes de ce secteur traitent les questions de durabilité de la supply chain sociale. Sur la base d’une recherche documentaire approfondie et d’une analyse de contenu, nous avons examiné des actions mises en place entre 2016 et 2020 par des entreprises du secteur de la livraison à la demande. Nous révélons, en nous appuyant sur la théorie des parties prenantes, que l'influence (ou l’absence d’influence) perçue des « gig workers » est déterminante dans la façon dont sont traitées les questions de durabilité sociale. Nos résultats indiquent par ailleurs que les entreprises de livraison sont davantage préoccupées par les conditions de travail que par les questions d'égalité des droits, lesquelles méritent, à notre sens, autant d’attention de leur part. Cet article apporte un éclairage sur la gestion des questions sociales au sein de la « gig economy » et ouvre un champ de possibilités pour des études ultérieures sur la durabilité de la supply chain dans l'économie des plateformes. Enfin, l’article propose aux parties prenantes de la « gig economy », des recommandations pour mieux contribuer à la durabilité sociale.

Biographies des auteurs

Minelle Silva, silvam@excelia-group.com

Dr Minelle E. Silva is an Associate Professor of Supply Chain Sustainability in the Supply, Purchasing and Project Management Department at Excelia Business School. He received in 2023 the HDR (Habilitation à Diriger des Recherche) diploma at Université Grenoble Alpes. His research interests concern mainly supply chain sustainability, including sustainability learning and practice, and social sustainability. Minelle is a member of the European Operations Management Association (EurOMA) acting on the Board as a member of the Strategic Initiative Team. He has published in journals focused on Sustainability and Operations & Supply Chain Management.

Sara NYOBE , Excelia Business School, La rochelle, FRANCE

Dr. Sara Nyobe is an associate professor of management at Excelia Business School and a CERIIM (Center for Research in Managerial Intelligence and Innovation) researcher. Her primary research focus is on international human resource management.

Dr. Nyobe's teaching interests include human resources management, cross-cultural management, and management and leadership, which she teaches at both the undergraduate and graduate levels.

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