Durabilité sociale à l'ère de la « gig economy »

perspectives du secteur de la livraison à la demande

Auteurs

DOI :

https://doi.org/10.53102/2023.37.01.1140

Mots-clés :

Durabilité de la supply chain sociale , Downstream supply chain , Gig economy, Gig worke, économie des plateformes , livraison à la demande

Résumé

L'essor de « l’économie des petits boulots » ou la « gig economy » a contraint les entreprises à repenser leurs relations avec leurs multiples parties prenantes, dont les « gig workers », souvent considérés comme des entrepreneurs indépendants. Ceci a particulièrement été observé dans le secteur de la livraison à la demande. Le présent article interroge la façon dont les parties prenantes de ce secteur traitent les questions de durabilité de la supply chain sociale. Sur la base d’une recherche documentaire approfondie et d’une analyse de contenu, nous avons examiné des actions mises en place entre 2016 et 2020 par des entreprises du secteur de la livraison à la demande. Nous révélons, en nous appuyant sur la théorie des parties prenantes, que l'influence (ou l’absence d’influence) perçue des « gig workers » est déterminante dans la façon dont sont traitées les questions de durabilité sociale. Nos résultats indiquent par ailleurs que les entreprises de livraison sont davantage préoccupées par les conditions de travail que par les questions d'égalité des droits, lesquelles méritent, à notre sens, autant d’attention de leur part. Cet article apporte un éclairage sur la gestion des questions sociales au sein de la « gig economy » et ouvre un champ de possibilités pour des études ultérieures sur la durabilité de la supply chain dans l'économie des plateformes. Enfin, l’article propose aux parties prenantes de la « gig economy », des recommandations pour mieux contribuer à la durabilité sociale.

Biographies des auteurs

Minelle Silva, silvam@excelia-group.com

Dr Minelle E. Silva is an Associate Professor of Supply Chain Sustainability in the Supply, Purchasing and Project Management Department at Excelia Business School. He received in 2023 the HDR (Habilitation à Diriger des Recherche) diploma at Université Grenoble Alpes. His research interests concern mainly supply chain sustainability, including sustainability learning and practice, and social sustainability. Minelle is a member of the European Operations Management Association (EurOMA) acting on the Board as a member of the Strategic Initiative Team. He has published in journals focused on Sustainability and Operations & Supply Chain Management.

Voir plus

Sara NYOBE , Excelia Business School, La rochelle, FRANCE

Dr. Sara Nyobe is an associate professor of management at Excelia Business School and a CERIIM (Center for Research in Managerial Intelligence and Innovation) researcher. Her primary research focus is on international human resource management.

Dr. Nyobe's teaching interests include human resources management, cross-cultural management, and management and leadership, which she teaches at both the undergraduate and graduate levels.

Voir plus

Références

Abbasi, M. (2017). Towards socially sustainable supply chains–themes and challenges. European Business Review. 29(3). https://doi.org/10.1108/EBR-03-2016-0045 DOI: https://doi.org/10.1108/EBR-03-2016-0045

Ageron, B., & Lavastre, O. (2015). L'Innovation manageriale dans le supply chain management: etude des facteurs d'influence. Revue Française de Gestion Industrielle, 34(4). https://doi.org/10.53102/2015.34.04.832 DOI: https://doi.org/10.53102/2015.34.04.832

Ahmadi, H.B., Kusi-Sarpong, S., & Rezaei, J. (2017). Assessing the social sustainability of supply chains using Best Worst Method. Resources, Conservation and Recycling, 126, 99-106. https://doi.org/10.1016/j.resconrec.2017.07.020 DOI: https://doi.org/10.1016/j.resconrec.2017.07.020

Awaysheh, A., & Klassen, R.D. (2010). The impact of supply chain structure on the use of supplier socially responsible practices, International Journal of Operations & Production Management, 30(12), 1246–1268. https://doi.org/10.1108/01443571011094253 DOI: https://doi.org/10.1108/01443571011094253

Becker, W.S., Carbo, J.A., & Langella, I.M. (2010). Beyond self-interest: Integrating social responsibility and supply chain management with human resource development. Human Resource Development Review, 9(2), 144-168. https://doi.org/10.1177/1534484309357877 DOI: https://doi.org/10.1177/1534484309357877

Beske, P., & Seuring, S. (2014). Putting sustainability into supply chain management. Supply Chain Management: an international journal. 19(3). https://doi.org/10.1108/SCM-12-2013-0432 DOI: https://doi.org/10.1108/SCM-12-2013-0432

Bubicz, M.E., Barbosa-Póvoa, A.P.F.D., & Carvalho, A. 2019. Incorporating social aspects in sustainable supply chains: Trends and future directions. Journal of Cleaner Production. 237, 117500. https://doi.org/10.1016/j.jclepro.2019.06.331 DOI: https://doi.org/10.1016/j.jclepro.2019.06.331

Burgoyne, C. B., & Lewis, A. (1994). Distributive justice in marriage: Equality or equity? Journal of Community & Applied Social Psychology, 4(2), 101-114. https://doi.org/10.1002/casp.2450040204 DOI: https://doi.org/10.1002/casp.2450040204

Burtch, G., Carnahan, S., & Greenwood, B.N. (2018). Can you gig it? An empirical examination of the gig economy and entrepreneurial activity. Management Science, 64(12), 5497-5520. https://doi.org/10.1287/mnsc.2017.2916 DOI: https://doi.org/10.1287/mnsc.2017.2916

Carmagnac, L. (2021). Expanding the boundaries of SSCM: the role of non-traditional actors. Supply Chain Forum: An International Journal, 22(3), 192-204. https://doi.org/10.1080/16258312.2021.1948308 DOI: https://doi.org/10.1080/16258312.2021.1948308

Carter, C.R., & Jennings, M.M. (2002). Logistics social responsibility: an integrative framework. Journal of Business Logistics, 23(1), 145-180. https://doi.org/10.1002/j.2158-1592.2002.tb00020.x DOI: https://doi.org/10.1002/j.2158-1592.2002.tb00020.x

Carter, C.R., Hatton, M.R., Wu, C., & Chen, X. (2019). Sustainable supply chain management: continuing evolution and future directions. International Journal of Physical Distribution & Logistics Management. 50(1). https://doi.org/10.1108/IJPDLM-02-2019-0056 DOI: https://doi.org/10.1108/IJPDLM-02-2019-0056

Ciulli, F., Kolk, A., & Boe-Lillegraven, S. (2019). Circularity Brokers: Digital Platform Organizations and Waste Recovery in Food Supply Chains. Journal of Business Ethics. 1-33. https://doi.org/10.1007/s10551-019-04160-5 DOI: https://doi.org/10.1007/s10551-019-04160-5

Drahokoupil, J., & Piasna, A. (2019). Work in the platform economy: Deliveroo riders in Belgium and the SMart arrangement. ETUI Research Paper-Working Paper. DOI: https://doi.org/10.2139/ssrn.3316133

Deutsch, M. (1975). Equity, equality, and need: What determines which value will be used as the basis of distributive justice? Journal of Social issues, 31(3), 137-149. https://doi.org/10.1111/j.1540-4560.1975.tb01000.x DOI: https://doi.org/10.1111/j.1540-4560.1975.tb01000.x

Donovan, S.A., Bradley, D.H., & Shimabukuru, J.O. (2016). What does the gig economy mean for workers? Congressional Research Service. Available at: https://www.guanaitong.com/uploadfile/2018/0905/201809051536117913.pdf Access Mar 2023.

Eliyan, A., Elomri, A., & Kerbache, L. (2021). The last-mile delivery challenge: Evaluating the efficiency of smart parcel stations. Supply Chain Forum: An International Journal, 22(4), 360-369. https://doi.org/10.1080/16258312.2021.1918532 DOI: https://doi.org/10.1080/16258312.2021.1918532

Espinoza, O. (2007). Solving the equity–equality conceptual dilemma: a new model for analysis of the educational process. Educational Research, 49(4), 343-363. https://doi.org/10.1080/00131880701717198 DOI: https://doi.org/10.1080/00131880701717198

Freeman, R.E. (1984). Strategic management: A stakeholder approach. 1st Ed. Boston: Pitman.

Friedman, G. (2014). Workers without employers: shadow corporations and the rise of the gig economy. Review of Keynesian Economics, 2(2), 171-188. https://doi.org/10.4337/roke.2014.02.03 DOI: https://doi.org/10.4337/roke.2014.02.03

Gao, S.S, & Zhang, J.J. (2006). Stakeholder engagement, social auditing and corporate sustainability. Business Process Management Journal, 12(6), 722-740. https://doi.org/10.1108/14637150610710891 DOI: https://doi.org/10.1108/14637150610710891

Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of Cleaner Production, 198, 401-416. https://doi.org/10.1016/j.jclepro.2018.06.240 DOI: https://doi.org/10.1016/j.jclepro.2018.06.240

Hang, C., Liu, Z., Wang, Y., Hu, C., Su, Y., & Dong, Z. (2019). Sharing diseconomy: impact of the subsidy war of ride-sharing companies on urban congestion. International Journal of Logistics Research and Applications, 22(5), 491-500. https://doi.org/10.1080/13675567.2019.1619677 DOI: https://doi.org/10.1080/13675567.2019.1619677

Huq, F.A., & Stevenson, M. (2018). Implementing socially sustainable practices in challenging institutional contexts: Building theory from seven developing country supplier cases. Journal of Business Ethics, 1-28. https://doi.org/10.1007/s10551-018-3951-x DOI: https://doi.org/10.1007/s10551-018-3951-x

Huq, F. A., Stevenson, M., & Zorzini, M. (2014). Social sustainability in developing country suppliers. International Journal of Operations & Production Management. 34(5). https://doi.org/10.1108/IJOPM-10-2012-0467 DOI: https://doi.org/10.1108/IJOPM-10-2012-0467

Huws, U., Spencer, N., & Joyce, S. (2016). Crowd Work in Europe: Preliminary results from a survey in the UK, Sweden, Germany, Austria and the Netherlands. FEPS Studies.

ILO - International Labour Organisation. (2018). Job quality in the platform economy. Global commission on the future of work.

Kässi, O., & Lehdonvirta, V. (2018). Online labour index: Measuring the online gig economy for policy and research. Technological Forecasting and Social Change, 137, 241-248. https://doi.org/10.1016/j.techfore.2018.07.056 DOI: https://doi.org/10.1016/j.techfore.2018.07.056

Lissillour, R., & Bonet-Fernandez, D. (2021). The balance of power in the governance of the global maritime safety: the role of classification societies from a habitus perspective. Supply Chain Forum: An International Journal. 22(3), 268-280. https://doi.org/10.1080/16258312.2020.1824533 DOI: https://doi.org/10.1080/16258312.2020.1824533

Lissillour, R. & Sahut, J.-M. (2022). How to engage the crowd for innovation in a restricted market? A practice perspective of Google's boundary spanning in China. Information Technology & People, 35(3), 977-1008. https://doi.org/10.1108/ITP-11-2019-0610 DOI: https://doi.org/10.1108/ITP-11-2019-0610

Magness, V. (2008). Who are the stakeholders now? An empirical examination of the Mitchell, Agle, and Wood theory of stakeholder salience. Journal of Business Ethics, 83(2), 177-192. https://doi.org/10.1007/s10551-007-9610-2 DOI: https://doi.org/10.1007/s10551-007-9610-2

Majumdar, A., Shaw, M., & Sinha, S.K. (2020). COVID-19 Debunks the Myth of Socially Sustainable Supply Chain: A Case of the Clothing Industry in South Asian Countries. Sustainable Production and Consumption, 24, 150-155. https://doi.org/10.1016/j.spc.2020.07.001 DOI: https://doi.org/10.1016/j.spc.2020.07.001

Mani, V., & Gunasekaran, A. (2018). Four forces of supply chain social sustainability adoption in emerging economies. International Journal of Production Economics, 199, 150-161. https://doi.org/10.1016/j.ijpe.2018.02.015 DOI: https://doi.org/10.1016/j.ijpe.2018.02.015

Mani, V., Gunasekaran, A., Papadopoulos, T., Hazen, B., & Dubey, R. (2016). Supply chain social sustainability for developing nations: Evidence from India. Resources, Conservation and Recycling, 111, 42-52. https://doi.org/10.1016/j.resconrec.2016.04.003 DOI: https://doi.org/10.1016/j.resconrec.2016.04.003

Maurer, R. (2018). Just How Many Gig Workers Are There, Anyway? SHRM. Available at: https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/how-many-gig-workers-are-there.aspx#:~:text=The%20BLS%20concluded%20that%20at,of%20the%20total%20employed%20workforce Access Feb 2023.

Mayring, P. (2000). Qualitative content analysis. Forum Qualitative Social Research, 1(2). https://doi.org/10.17169/fqs-1.2.1089

Mitchell, R.K., Agle, B.R., & Wood, D.J. (1997). Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review, 22(4), 853-886. https://doi.org/10.2307/259247 DOI: https://doi.org/10.5465/amr.1997.9711022105

Pagell, M., & Wu, Z. (2009). Building a more complete theory of sustainable supply chain management using case studies of 10 exemplars. Journal of Supply Chain Management, 45(2), 37-56. https://doi.org/10.1111/j.1745-493X.2009.03162.x DOI: https://doi.org/10.1111/j.1745-493X.2009.03162.x

Roloff, J. (2008). Learning from multi-stakeholder networks: issue-focussed stakeholder management. Journal of Business Ethics, 82(1), 233-250. https://doi.org/10.1007/s10551-007-9573-3 DOI: https://doi.org/10.1007/s10551-007-9573-3

Rosenblat, A., & Stark, L. (2016). Algorithmic labor and information asymmetries: A case study of Uber’s drivers. International Journal of Communication, 10(27).

Ruel, S., & Fritz, M.M. (2021). Gender diversity in supply chains: towards more sustainable decisions? evidence from interviews. Supply Chain Forum: An International Journal, 22(3), 205-222. https://doi.org/10.1080/16258312.2021.1948307 DOI: https://doi.org/10.1080/16258312.2021.1948307

Ruel, S., & Grezolle, M. (2022). Supply Chain Management & avantages compétitifs des Très Petites Entreprises: à l’épreuve de leur manque de ressources. Revue Française de Gestion Industrielle, 36(2), 07-28. https://doi.org/10.53102/2022.36.02.860 DOI: https://doi.org/10.53102/2022.36.02.860

Sarkis, J., Helms, M.M., & Hervani, A.A. (2010). Reverse logistics and social sustainability. Corporate Social Responsibility and Environmental Management, 17(6), 337-354. https://doi.org/10.1002/csr.220 DOI: https://doi.org/10.1002/csr.220

Schaltegger, S., Lüdeke-Freund, F., & Hansen, E. G. (2012). Business cases for sustainability: the role of business model innovation for corporate sustainability. International journal of innovation and sustainable development, 6(2), 95-119. DOI: https://doi.org/10.1504/IJISD.2012.046944

Schor, J.B., Attwood-Charles, W., Cansoy, M., Ladegaard, I., & Wengronowitz, R. (2020). Dependence and precarity in the platform economy. Theory and Society, 49(5), 833-861. https://doi.org/10.1007/s11186-020-09408-y DOI: https://doi.org/10.1007/s11186-020-09408-y

Seuring, S., & Gold, S. (2012). Conducting content‐analysis based literature reviews in supply chain management. Supply Chain Management: An International Journal. 17(5). https://doi.org/10.1108/13598541211258609 DOI: https://doi.org/10.1108/13598541211258609

Shub, A.N., & Stonebraker, P.W. (2009). The human impact on supply chains: evaluating the importance of “soft” areas on integration and performance. Supply Chain Management: An International Journal. 14(1). https://doi.org/10.1108/13598540910927287 DOI: https://doi.org/10.1108/13598540910927287

Silva, M., Rodrigues, A.P., & Alves, A.P.F. (2022a). Incorporating supply chain sustainability practices through end customer engagement. Supply Chain Forum: An International Journal. 23(2), 135-145. https://doi.org/10.1080/16258312.2021.1996860 DOI: https://doi.org/10.1080/16258312.2021.1996860

Silva, M.E., Alves, A.P.F., Dias, P., & Nascimento, L.F.M. (2022b). The role of orientation towards sustainability in supply chains: Insights from empirical experiences. Benchmarking: An International Journal, 29(1), 305-324. https://doi.org/10.1108/BIJ-07-2017-0184 DOI: https://doi.org/10.1108/BIJ-07-2017-0184

Silva, M.E., & Campos, S.A.P. (2020). Stakeholders’ Dialogue and Engagement. Responsible Consumption and Production, 691-699. https://doi.org/10.1007/978-3-319-95726-5_14 DOI: https://doi.org/10.1007/978-3-319-95726-5_14

Silva, M.E., & Ruel, S. (2022). Inclusive purchasing and supply chain resilience capabilities: Lessons for social sustainability. Journal of Purchasing and Supply Management, 100767. https://doi.org/10.1016/j.pursup.2022.100767 DOI: https://doi.org/10.1016/j.pursup.2022.100767

Smith, E., & Smith Jr, J. (2008). Using secondary data in educational and social research. McGraw-Hill Education (UK).

Statista. (2020). Online food delivery. Available at: https://www.statista.com/outlook/374/100/online-food-delivery/worldwide Access Sep 2022.

Stekelorum, R. (2020). The roles of SMEs in implementing CSR in supply chains: a systematic literature review. International Journal of Logistics Research and Applications, 23(3), 228-253. https://doi.org/10.1080/13675567.2019.1679101 DOI: https://doi.org/10.1080/13675567.2019.1679101

Sweeney, E. (2013). The people dimension in logistics and supply chain management–its role and importance. In: Passaro, R., & Thomas, A. (Eds), Supply Chain Management: Perspectives, Issues and Cases, Milan: McGraw-Hill, pp. 73-82.

UN - United Nations. (2020). Micro-, Small and Medium-sized Enterprises (MSMEs) and their role in achieving the Sustainable Development Goals (SDGs). Available at: https://sdgs.un.org/publications/micro-small-and-medium-sized-enterprises-msmes-and-their-role-achieving-sustainable Access: Nov 2022.

Wood, A.J., Graham, M., Lehdonvirta, V., & Hjorth, I. (2019). Good gig, bad gig: autonomy and algorithmic control in the global gig economy. Work, Employment and Society, 33(1), 56-75. https://doi.org/10.1177/0950017018785616 DOI: https://doi.org/10.1177/0950017018785616

Yawar, S.A., & Seuring, S. (2017). Management of social issues in supply chains: a literature review exploring social issues, actions and performance outcomes. Journal of Business Ethics, 141(3), 621-643. https://doi.org/10.1007/s10551-015-2719-9 DOI: https://doi.org/10.1007/s10551-015-2719-9

Téléchargements

Publiée

17-04-2023

Soumis

11-06-2022

Comment citer

Silva, M., & NYOBE , S. . (2023). Durabilité sociale à l’ère de la « gig economy »: perspectives du secteur de la livraison à la demande. Revue Française De Gestion Industrielle, 37(1), 55–69. https://doi.org/10.53102/2023.37.01.1140

Rubrique

Article

Statistiques

Vues: 413
Téléchargements: 256