Drones et intelligence artificielle au service de la compétitivité des opérations portuaires : décryptage d’une mission impossible
Mots-clés :
Drone, Opérations portuaires , modèle TOERésumé
Dans un contexte de mondialisation où près de 80 % du commerce mondial transite par voie maritime, les ports occupent une place stratégique dans les chaînes logistiques. Confrontés à une croissance des volumes, à la congestion et aux pressions environnementales, ils cherchent des solutions innovantes pour améliorer leur performance. L’association des drones et de l’intelligence artificielle (IA) offre un potentiel considérable pour optimiser la surveillance, la planification et la gestion en temps réel des opérations portuaires. Toutefois, l’adoption de cette combinaison technologique demeure complexe. En mobilisant le cadre conceptuel TOE (Technologie – Organisation – Environnement) de Tornatzky et Fleischer (1990), cette recherche analyse les freins à son intégration à partir d’une revue de littérature et d’une étude de cas dans une entreprise de manutention portuaire. Les résultats soulignent l’importance du soutien managérial et des conditions organisationnelles dans le succès des innovations, au-delà de l’acceptation technologique individuelle.
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